A new visual identity for Berry Services

Article : Supply Chain Magazine Newsletter N°1793, 5 March 2014

Download the original article in french

Berry Services has just acquired a new logo - a bust of a dressmaking mannequin, and an elegant and vibrant signature with red as the dominant colour.

This visual change is in line with the company’s ambitious development objectives - for 2014, Berry Services is aiming for a 20% increase in its turnover which was approximately €3 million for 2013.

“This prospect is based on an expanded customer portfolio, with an even more high-quality offer”, a company spokesperson told us. Created in 1998, the company has specialised in high added value services in the field of textile logistics: quality control, placing garments on hangers, reconditioning, alterations, ironing and uncreasing, insertion and removal of brand labels, returns management, etc.

The company carries out work for some 250 customers, big ready-to-wear brands and retail chains, both in France and worldwide. In ten years, Berry Services has grown from 5 to 50 employees.

Consequently, the logistics company has supported its development with the acquisition of equipment: ironing tables, a high-capacity steam tunnel ( 1,000 items per hour ), and a rail conveyor system for the storage and handling of clothes on hangers. Today, the company has 10,000 m² of warehouse space, entirely dedicated to the ready-to-wear sector.

And 2014 is off to a great start with two new customers who have just entrusted the company with their logistics - a women's ready-to-wear brand and an e-commerce site also in the clothing sector.

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A new visual identity for Berry Services